Hygge: The Danish Guide To Comfort

Redefine the comforts of home with Hygge: the ever-evolving Dansk concept which prompts us to seek refuge from our media-rich lives and find calm, cozy contentment.

Comforts of Home

Embodied perfectly by soft, luxurious rugs underfoot such as the Gava Rug with its modern take on the Killim, Hygge prompts us to elevate everyday items with comfort as the main organizing principle. Bring on warm blankets, tea, candlelight and spending quality time with your loved ones. This Nordic approach to inspired coziness is perfectly summed up by our Too Beautiful To Hide Hot Water Bottle as the collective’s customary wit and irreverence transform an item whose main function is to soothe, into an object d’art.


Shop the Look



Scandinavian Modern

Hygge urges us to neatly embrace simple, easy tidying up. Got pesky electronics laying around? Made from a felt made of recycled plastic bottle fibers, the Restore Basket is the perfect answer to function meets form. Looking for a statement? The Rabari rug and Tres Vegetal Pouf create the perfect amount of visual stimulation while offering muted, rhythmic harmony underfoot. In the mood for folkloric abstraction? As animal motifs traditionally dominate Scandinavian decor, Butterfly Wall Hooks designed by in Denmark is a perfect conceptual hook to hang your coat on.